![]() Heuer needed to maximise the return on its investment. It was a costly development process though. Beating at 19,800 vibrations per hour, it generated a power reserve of approximately 42 hours. Dubois-Depraz’s Chronomatic module was attached to a Buren base movement. The original Calibre 11, one of the world’s first self-winding chronograph movements.Īfter several years of development, the covert collaborators achieved their goal. Not to mention complex and time-consuming. Such an undertaking was expensive though. Jack thought that it should be the first to introduce an automatic chronograph. In fact, the company’s reputation had been built on its reliable and robust chronographs. But there was no such thing as an automatic chronograph movement. ![]() Automatic movements were already very popular. The company his great-grandfather had founded 100 years earlier. In the 1960’s, Jack Heuer was the Managing Director of Heuer. But the story is a more interesting than that. It becomes even easier when you take into account TAG Heuer’s rich history with motorsport. Looking at the name, it’s not hard to guess the origin of the Heuer Monaco. ![]() A (Very) Brief History Of The Tag Heuer Monaco Even at 50 years old, the Monaco still has what it takes to get our motors running. That and the endorsement of the King of Cool himself, Steve McQueen. And that’s what makes the Monaco so damn iconic. You could make the argument that it shouldn’t. (Spoiler alert: you do, you’re awesome.) The distinctive square case. Like so cool you’re not even sure if you have what it takes to pull off wearing one. In 2014, the engineers at Tag Heuer out-did themselves again, and released an updated Monaco V4, the first watch in the world that featured a belt driven tourbillon.The TAG Heuer Monaco Calibre 11 automatic chronograph is a cool watch. The Monaco V4 had an exceptional belt-driven movement. The V4 was a way for Tag Heuer to flex with their craftsmanship and skill, and show the world what they were capable of making. Tag Heuer released the Monaco V4, a true horological marvel, in 2004 at Baselworld. Over 2.200 watches competed, but the new Monaco caliber took home the prize. In 2007, Tag Heuer even won the ‘iF Product Design Award’ for the Monaco caliber 360 LS Concept Chronograph. They have always invested in improving the movement and experimenting with complications, without affecting the aesthetic too much. The incredibly popular design of the Monaco didn’t mean that Tag Heuer would just sit around and rake in the profits. The Monaco has had countless variations and different editions, but always with the same recognizable DNA. When McQueen was gaining renewed popularity in the 1990’s (even though he died in 1980), Heuer decided to re-introduce the watch in 1998. Heuer discontinued the Monaco in the mid 1970’s. 50 years later and decades after McQueen’s death, the Monaco is still linked to McQueen, and McQueen is still linked to the Monaco. When Steve McQueen wore the watch in the 1971 classic ‘Le Mans’, the Monaco was instantly brought to a legendary status. Back then, the Monaco was seen as revolutionary, because it was the first square cased chronograph. The Monaco was introduced by Heuer in 1969 in honor of the Monaco Grand Prix. Why is this watch so important for Tag Heuer? Is it just the special shape, or is there more to this story? Let’s find out! McQueen The Monaco has been a hit since 1969, and has been their showpiece ever since. The Monaco is one of Tag Heuer’s most iconic and recognizable models.
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